The event was held at the LA Press Club in the Steve Allen Theater. This was a unique facility to hold the forum, since everyone in attendance was familiar with Steve Allen.
Highlights include a talk by Larry King, Mayor of Los Angeles Antonio Villaraigosa and Bill Handle of KFI.
Jeff was able to park the Life Coach Bus on Hollywood Blvd in front of the LA Press Club during the event. Everyone attending commented on the Life Coach Bus.